01 Apr 07
IR Magazine article: Taking control
Web-based targeting technology can serve multiple functions, from identifying current shareholders and targeting new ones to managing investor contacts. At their most primitive, targeting services offer vast databases with contact details of investors around the globe. More advanced platforms pipe in support from analysts, helping IROs whittle down lists of investors that are most likely to be interested in buying their stock.
Click below to view the complete article from IR Magazine
http://www.thecrossbordergroup.com/pages/1464/April+2007.stm?article_id=11731